A new radio serial drama, ‘Umurage’ has been launched to raise awareness on child protection, Gender Based Violence, Nutrition and Family planning among the communities from different parts of the country, as a cross-cutting theme.
The new radio serial drama ‘Umurage’, (closely translated inheritance for a better future) initiative was produced under the supervision of Umurage Communications and Development (UmC), an affiliate of Population Media Center (PMC), in collaboration with UNICEF.
Speaking at the official launch, Jean Bosco Kwizera, the UmC Resident Representative, which is the brain behind the drama, said the serial drama is looking to leave a heritage of protecting children’s right, and making sure the community is increasingly getting involved in problem-solving of Gender Based Violence, Nutrition and Family Planning issues while believing the actors’ approaches in delivering their messages will make it a success.
Kwizera said, “I have total confidence that ‘Umurage’ will play a big impact in changing the community as I believe the talent carried by the actors selected to act in this drama will be instrumental in raising awareness on the targeted issues given expected bigger community coverage after extending the number of radio stations that will air the serial drama”
Gratien Niyitegeka, highly known as the main actor for his comic acting skills in ‘Seburikoko’ TV Series movie, and Ben Ngaji are among over 30 famous actors expected to feature in this serial drama with 70 per cent of them having around ten years of drama acting experience.
William N. Ryerson, the President of PMC, said the drama will have a big hand in solving the problems that the country’s community is facing thanks to impressive innovations in the drama.
“There are many issues that are affecting the country that need the attention while solving them. The creativity which is shaping the drama is really remarkable and worth recognition and I hope a number of innovative actors in this drama will have a big hand in educating the community using their acting talents,” he said.
Umurage Serial Drama will be aired thrice a week at each of seven local radio stations, namely Radio Rwanda, Radio 10, City Radio, Isango Star, Salus, Radio Isangano, Radio Izuba and once a week on radio Ishingiro.
It has 156 episodes which will be played in a period of twelve months since this June, covering various themes aimed at promoting positive behavior change around social, economic, and health issues portrayed in the local community.
This is really an innovative and educative drama series which really helps to promote positive heritage in communities which will undoubtedly build an environment free from violence neglected abuse against every child, according to Patricia Lim Ah Ken, the Chief of Child Protection Section at UNICEF.
The official launch was shaped by performance from Sebeya Band, entertained the participants who turned up for the radio serial drama official launch while short live drama sketch was displayed to trail the just radio on-air drama.
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